Mo'Bay Coconut Cream Liqueur is a new and unique product, produced by the Mainsail Trading Company. Mo'Bay is made with the finest white rum, fresh cream and coconut, to produce a spectacular flavour. Best served chilled, Mo'Bay can be drunk straight or as an addition to give your favourite cocktails a twist!

Mo'Bay is aimed towards an all year round market, and is not marketed simply as a Christmas drink, like so many cream liqueurs.

The Mainsail Trading Company have various other brands under their umbrella. For more information please visit www.babco.co.uk This is a specialist distribution company set up in order to sell brands to major customers in both the on and off trades. Mo'Bay has already been listed in three major multiples, Tesco, Somerfield and Kwik Save, as well as Makro Cash and Carry, and will be launched in the on trade before Christmas.

Market research carried out on Mo'Bay prior to launch, suggested that the drink has a unique quality in the areas of flavour and presentation. You will recognise Mo'Bay on the shelf as the drink that makes you think of paradise!

Research also suggested that the drink be targeted to the market with a female bias and as such the advertising campaign will be more in the female arena than male. That is not to say men didn't enjoy it too. On the contrary, Mo'Bay has proved very popular, and the majority of those questioned said they were likely to choose it over other beverages on occasion.